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Heng Ou

The First Forty Days | The Essential Art of Nourishing the New Mother

The First Forty Days | The Essential Art of Nourishing the New Mother

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Based on author Heng Ou’s own postpartum experience with zuo yuezi, a set period of “confinement” in which a woman remains at home focusing on healing and bonding with her baby, The First Forty Days revives the lost art of caring for the mother after birth.

“A great read, especially during the second half of pregnancy. . . . Includes pantry and shopping lists to prepare beforehand, as well as step-by-step instructions for making everything from bone broth to body salves. It discusses how to approach relationships, setting guidelines for visitors, and asking for help and support from family and friends.” —Mother magazine

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Our Mission Is You

“That's why I started this business—to give you the power to make better choices. Every time you choose a healthier option, it's not just good for you, it's good for the people around you and the world.”

Our standards

community & connection

We want to know where the materials and products are coming from and how they are made. When possible, we want to intimately know the farmer who grows the herbs or individual who creates the serum. We believe this creates a community and connection that is felt when using these products.

Our Standards

minimal ingredients

When applicable and possible, we look for products that are wild harvested, organic, glyphosate tested, heavy metal tested, essential oil free, low pufa, pasture raised and 100% grass fed and finished. Simply pure with as few ingredients as possible.