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BRAND SPOTLIGHTS
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Ancient Minerals
Shop nowAncient Minerals, created by Enviromedica, is a brand focused on promoting non-toxic well-being through scientifically-backed, natural supplementation. Their products emphasize the use of easily absorbed magnesium, particularly through topical applications, to combat the widespread issue of magnesium deficiency and its associated health effects. With a commitment to sustainability and evolutionary health science, Ancient Minerals provides foundational products that support optimal health in a way the body can easily recognize and utilize.
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Branch Basics
Shop nowBranch Basics is a non-toxic cleaning brand focused on making a healthier home simple and approachable. Their plant and mineral based Concentrate replaces many everyday household cleaners and is made without harsh chemicals, synthetic fragrances, or unnecessary ingredients. Branch Basics aligns with our commitment to non-toxic living by offering effective, versatile cleaning products with ingredient transparency at the forefront.
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Chaparral Theory
Shop nowChaparral Theory creates ethically sourced, high-quality skincare products by combining native Arizona plants with hand-rendered tallow to nourish the skin while embracing sustainability. Chaparral Theory's commitment to sustainability is deeply embedded in its operations, from foraging native plants to reduce waste and minimizing its carbon footprint by sourcing all ingredients locally. By using high-quality, pure tallow and ensuring every step of production is mindful, the brand aligns with our values of non-toxic well-being by prioritizing natural, nourishing ingredients that protect both the skin and the environment.
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Crucial Four
Shop nowCrucial Four empowers individuals to reclaim their health and metabolism by offering products designed to counteract the harmful effects of processed foods and nutritional deficiencies. With a deep understanding of plant genetics and soil science, the brand focuses on providing nutrient-dense products that support metabolic balance, counteracting the modern diet's deficiencies. By targeting the root causes of chronic fatigue, weakened immunity, and metabolic disorders, their products aim to restore optimal health in a natural, science-backed way, aligning with our standards for clean, holistic well-being.
OUR MISSION IS YOU.
“That's why I started this business—to give you the power to make better choices. Every time you choose a healthier option, it's not just good for you, it's good for the people around you and the world.”
E-H
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Flourished Grace
Flourished Grace is a small batch skincare and wellness brand rooted in...
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Heartsong Herbs
Heartsong Herbs is a woman-owned herbal company rooted in regenerative farming and...
Brand Spotlights
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Flourished Grace
Shop nowFlourished Grace is a small batch skincare and wellness brand rooted in simplicity, transparency, and creating truly clean products for the whole family. Founded by Meg during her journey into motherhood, the brand grew from her desire for non-toxic, essential oil free, low-PUFA products she could feel good about using on herself and her baby. Their skincare is made with nourishing ingredients like grass-fed tallow sourced from local regenerative farms, organic herbs and oils, beeswax, and other minimally processed ingredients, without unnecessary fillers or stabilizers. With a focus on simple formulas, quality sourcing, and complete ingredient transparency, Flourished Grace aligns beautifully with our belief that everyday skincare can be both uncomplicated and deeply nourishing.
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FRTIL
Shop nowFRTIL's mission is to rediscover and maintain a natural state of vitality through the replenishment of raw nutrients. Your body is innately wise and knows how to prosper, yet our modern day world and increasingly industrialized environments were not created with our health in mind – something our ancestors never encountered. As such, FRTIL provides the fundamentals for well being in their simplest, purest, and most bioavailable form. FRTIL is accessible to all, offering support in whatever way feels right for your body, in this moment.
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Goose Summer
Shop nowGoose Summer is a woman-owned, sustainable plant dye business based in Los Angeles, crafting naturally dyed garments and accessories with a focus on organic, locally sourced ingredients. Inspired by the symbolism of the goose and the delicate, interconnected nature of gossamer threads, the brand creates pieces that embody love, devotion, and a deep connection to both people and the environment. With a commitment to sustainability, the company uses only organic, hand-harvested plant dyes that can return to the earth, ensuring a cycle of abundance and prosperity for both the wearer and the planet.
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Heartsong Herbs
Shop nowHeartsong Herbs is a woman-owned herbal company rooted in regenerative farming and traditional plant medicine. Founded by herbalist and farmer Dana Nivens, the brand creates potent herbal tinctures using fresh, organically and regeneratively grown herbs, with most plants grown on their own farm and tinctured fresh from the field on the same day they are harvested. From nervous system and sleep support to digestion, immunity, mood, and everyday wellness, each formula is created with a deep respect for the plants, the soil, and the traditional uses of herbal medicine. Heartsong Herbs aligns beautifully with our commitment to simple, high quality products that work with the body while staying deeply connected to the earth.
Our Values
Simple
"Offering products that simplify and enhance our customers' lives, promoting a minimalist approach to household care without compromising on quality. A huge benefit of using natural products is their versatility. Their versatility greatly limits the number of products needed."
I-L
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Kossma Beauty
Kossma Beauty was founded in 2019 by Stephanie Peña, an herbalist, licensed...
BRAND SPOTLIGHTS
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Kossma Beauty
Shop nowKossma Beauty offers skincare rooted in nature’s simplest and most nourishing ingredients, using handcrafted, chemical-free formulations with tallow, ghee, and plant extracts to restore and enhance skin health. Kossma’s commitment to using 100% American, grass-fed suet tallow and other natural ingredients in its lightweight, fast-absorbing formulas offers a clean, effective alternative to synthetic skincare. By embracing ancestral wisdom and avoiding toxins like essential oils and synthetics, the brand aligns with our values of non-toxic well-being, fostering healthier, more natural skin care routines.
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Little Seed Farm
Shop nowLittle Seed Farm is committed to non-toxic well-being and eco-consciousness by using only the highest quality natural and organic ingredients while supporting ethical farming and business practices. Powered entirely by solar energy and utilizing sustainable packaging, they prioritize environmental stewardship through regenerative farming practices like intensive rotational grazing and soil restoration. Their focus on humane, grassfed goat care, compostable materials, and zero waste shipping further reflects their dedication to a healthier planet and holistic well-being.
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Local Revival
Shop nowLocal Revival is a body care brand focused on bringing personal care back to simpler, more traditional roots. Their products are made in small batches with natural, organic ingredients while avoiding synthetic detergents, artificial fragrances, and unnecessary fillers. The brand prioritizes sourcing from small farms, ranches, and businesses throughout the U.S., with a larger mission of supporting the local producers and communities behind their ingredients. Local Revival aligns with our commitment to non-toxic living through their focus on quality ingredients, intentional sourcing, and creating simple products without the unnecessary extras found in conventional body care.
Our Standards
Community & Connection
"We want to know where the materials and products are coming from and how they are made. When possible, we want to intimately know the farmer who grows the herbs or individual who creates the serum. We believe this creates a community and connection that is felt when using these products."
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BRAND SPOTLIGHTS
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Octopus Herb Garden
Shop nowOctopus Herb Garden is a small batch herbal apothecary rooted in a deep connection to plants, farming, and traditional herbalism. Founded by husband and wife team Sarah and Allen, they grow many of their own herbs and flowers, ethically wildcraft others, and source from organic farms that share their commitment to regenerative and sustainable growing practices. Their products are intentionally crafted on the Southern Oregon Coast with a focus on clean, potent ingredients and making plant medicine more accessible. Octopus Herb Garden aligns beautifully with our commitment to simple, high quality products, responsible sourcing, and supporting small growers and makers who truly care about the ingredients they use.
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Pacha Mana Cacao
Shop nowPacha Mana was born from a love for ceremonial cacao and a desire to source truly high quality cacao directly from the people growing it. After spending months traveling throughout Peru and visiting different farms, the founders connected with the family farmers they still work with today. Their cacao is a rare heirloom Chuncho variety grown in Peru using regenerative practices and direct trade relationships. Unlike conventional cocoa powder, Pacha Mana offers whole cacao paste with nothing removed and nothing added, keeping the naturally occurring cacao butter and cacao solids together. The cacao is minimally processed, stone ground at origin, and every batch is tested for heavy metals, pesticides, and herbicides. Pacha Mana aligns with our commitment to simple, nutrient dense foods, transparent sourcing, and supporting the farmers behind the products we consume.
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Piro
Shop nowPiro is a family founded olive oil company producing exceptionally high quality extra virgin olive oil in the Maremma region of Southern Tuscany. Their olives are organically grown on the volcanic slopes of Mount Amiata, including groves with olive trees over 300 years old, and are harvested early while still green to preserve their naturally high levels of polyphenols and antioxidants. The olives are hand picked and cold pressed within hours of harvest in small batches, combining traditional Italian olive growing with modern milling techniques developed to protect freshness and quality. With a strong commitment to organic farming, traceability, sustainability, and truly exceptional olive oil, Piro aligns beautifully with our belief that the quality and sourcing of even the simplest everyday foods matter.
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Pluck
Shop nowPluck is a nutrient-dense seasoning made from organ meats, offering a simple, delicious way to incorporate the health benefits of nose-to-tail eating into everyday meals. Driven by ancestral principles and regenerative agriculture, Pluck transforms the often-overlooked nutritional power of organ meats into a savory, bioavailable superfood, perfect for everyday use. By prioritizing grass-fed, pasture-raised, and hormone-free ingredients, Pluck aligns with our values of health, sustainability, and maximizing the nutritional potential of our food.
Our Values
Pure
"We take pure to the next level. Sourcing products that pass rigorous standards. Although we avoid toxins, a core value we believe in is focusing on the good. We like to focus on beneficial ingredients and products we know bring nourishment and vitality to our lives"
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BRAND SPOTLIGHTS
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RiseWell
Shop nowRiseWell is a clean oral care brand created to offer a better alternative to conventional toothpaste and dental products without sacrificing effectiveness. Their formulas are made with carefully selected ingredients and use hydroxyapatite, a mineral naturally found in teeth and bones, to help support strong, healthy enamel. RiseWell avoids many of the unnecessary ingredients commonly found in conventional products while keeping oral health at the forefront. Their focus on clean ingredients, transparency, and effective everyday essentials aligns beautifully with our approach to non-toxic living.
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Root & Splendor
Shop nowRoot & Splendor is a woman owned home care brand created around the belief that clean products should be both truly safe and truly effective. Their laundry products are made with 100% plant based ingredients and use powerful plant based enzymes to deeply clean, remove stains and odors, and brighten fabrics without the questionable ingredients found in many conventional detergents. Their ultra concentrated formulas are third party lab tested, fully transparent, and available completely fragrance free. With a focus on ingredient safety, performance, and sustainable packaging, Root & Splendor aligns beautifully with our belief that choosing non-toxic products shouldn’t mean sacrificing how well they work or the impact on the environment.
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Smile Boutiques
Shop nowSmile Boutiques offers eco-friendly, high-quality alternatives to everyday plastic products, prioritizing ethical sourcing and sustainability. Their sustainable efforts include providing plastic-free, biodegradable products made from plant-based materials, and operating a responsible business that focuses on the well-being of people and the environment.
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SubLuna
Shop nowSubLuna is an herbalist founded wellness company rooted in traditional herbalism, high quality ingredients, and the belief that caring for the body should be part of everyday life. What began as a small batch herbal apothecary has grown into a large collection of herbal products. Their herbal formulas are crafted with a strong emphasis on organic and wild grown herbs, fresh plants whenever possible, and knowing exactly where their ingredients come from. Alongside their more traditional herbal offerings, SubLuna creates delicious drink mixes and whole food based gummies that offer a more approachable and enjoyable way to incorporate herbs and nourishing ingredients into everyday routines. SubLuna aligns beautifully with our commitment to simple, effective wellness products, bringing traditional herbalism and modern wellness together in a way that feels practical, approachable, and easy to incorporate into everyday life.
Our Standards
Minimal Ingredients
"When applicable and possible, we look for products that are wild harvested, organic, glyphosate tested, heavy metal tested, essential oil free, low pufa, pasture raised and 100% grass fed and finished. Simply pure with as few ingredients as possible."
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BRAND SPOTLIGHTS
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Under Luna
Shop nowUnder Luna creates plant based hair care rooted in the belief that healthy hair starts with a healthy, nourished scalp. Their shampoos, conditioners, and body cleanser are made with whole plant ingredients .Many of their herbs are locally grown, harvested, or foraged in the Pacific Northwest, bringing an herbal approach to everyday body care. Free from synthetic fragrance, sulfates, silicones, and other unnecessary ingredients, Under Luna aligns with our commitment to simple, non-toxic products that support the body rather than work against it.
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Wild Oaks Apothecary
Shop nowWild Oaks Apothecary is a small batch herbal company creating traditional remedies and natural goods with a strong focus on quality and whole plant ingredients. Their tinctures are made with fresh plants that are either wildcrafted or sourced from organic and beyond organic farms, then extracted within 24 hours of harvest to preserve as much of the plant as possible. From herbal tinctures and elixirs to tallow balms, teas, hydrosols, and home goods, Wild Oaks Apothecary takes a simple, traditional approach to wellness while being incredibly intentional about sourcing, processing, and the ingredients they use. Their commitment to fresh herbs, minimal processing, and high quality ingredients makes them a natural fit for Simply Pure Living.
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